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Cookie policy

Red Pathway BidCo AB (reg. no. 559533-0878), Stureplan 10, 111 36 Stockholm, Sweden (“Audria”, “we”, “us”, “our”) strives to honour the privacy and security of any data we collect from visitors using our website, whilst we act as a Controller under relevant data protection rules and regulations. Our website uses technologies that enhance user friendliness and engagement, to keep the Website operating as smoothly as possible and to provide web services and functionalities for each visitor. Examples of these technologies are cookies, pixel tags, local storage and scripts (referred to here as “cookies”). This helps us provide you with a good experience, improve our service, and to display personalized and non-personalized ads and content to you.

This cookie policy (“Cookie Policy”) describes the types of the cookies we use on the website and our purposes for using them. If you have questions about this Cookie Policy, please contact us at info@audriagroup.com. For more information about our privacy practices, please review our privacy statement which is on our website. If you have any questions or comments regarding this policy or data privacy, please contact us at info@audriagroup.com. Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you.

What is a cookie?

Cookies are small data files transferred onto computers or devices by websites for record-keeping purposes and to enhance functionality on the website. These files can be read by these websites and help to identify you when you return to a website.

Key concepts

  • First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by our website domain).
  • Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
  • Persistent cookies: these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
  • Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

What cookies do we use and why?

Generally the website uses cookies to distinguish you from other users of the website. This helps us to provide you with a good experience when you browse the website and also allows us to improve it. The cookies we may use on the website may be categorized as follows:

  • Strictly necessary
  • Functionality
  • Performance

Some cookies may fulfill more than one of these purposes. ‘Strictly Necessary’ cookies let you move around the website and use essential features like secure areas. Without these cookies, we cannot provide the requested services.

We use ‘strictly necessary’ cookies

  • To remember the cookie choices you have made
  • For security and to keep the website operating reliably

If you prevent these cookies, we can’t guarantee how the website or the security on the website will perform during your visit.

‘Functionality’ cookies are used to provide services or to remember settings to improve your visit.

We use ‘functionality’ cookies for such purposes as

  • Remember settings you’ve applied such as layout, text size, preferences and colors
  • Remember if we’ve already asked you if you want to fill in a survey
  • Remember if you have engaged with a particular component or list on the website so that it won’t repeat
  • Show you when you’re logged in to the website
  • To provide and show embedded video content

‘Performance’ cookies collect information about how you use the website e.g. which pages you visit, and if you experience any errors. These cookies collect information in a pseudonymised form and are only used to help us improve how the website works, understand the interests of our users and measure the effectiveness of our advertising.

We use ‘performance’ cookies to

  • Carry out web analytics: Provide statistics on how the website is used
  • Perform affiliate tracking: Provide feedback to affiliated entities that one of our visitors also visited their site
  • Some of our performance cookies are managed for us by third parties.
  • Obtain data on the number of users of the website that have viewed a product or service
  • Help us improve the website by measuring any errors that occur
  • Test different designs for the website

When do we require your consent

Cookies which are essential for an online service (e.g. strictly necessary cookies for security, or functional cookies which enable the website to remember what is in an online basket or load balancing cookies to help page content load quickly) do not require your consent.

For other non-essential cookies, e.g. marketing cookies, however, we request your consent before placing them on your device. You can give your consent by clicking ‘Allow’ on the banner, or refuse it by clicking ‘Deny’. You can change or withdraw your choice at any time by clicking Manage Cookies button in footer.

You can also delete and block or disable cookies via your browser settings; see below for more information on how to do this. Please note that disabling these cookies will affect the functionality of the website and may prevent you from being able to access certain features on the website.

How to delete and block our cookies

Most web browsers allow some control of most cookies through the browser settings. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of the website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit the website.

Changing your cookie settings

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit aboutcookies.org or allaboutcookies.org.

Website analytics

We require statistical information about the usage of our websites to design them to be user-friendly and improve our services. For this purpose, we use the web analysis tool described in this section below. The usage profiles created by this tool using cookies or by evaluating so-called server log files (see above) are not combined with personal data; in particular, the tool anonymizes IP addresses upon collection.

The following section contains information on the tool provider and how you are able to object to the collection and processing of data by the tool. Please note that the tool may use so-called opt out cookies in order to remember your objection. This opt-out function relates to a device or browser and is thus valid for the terminal device or browser used at this time. In case you use several terminal devices or browsers you must opt out on every device and in every browser used. Additionally, you can generally avoid the creation of usage profiles by generally deactivating cookie usage.

Google analytics

We use Google Analytics 4, a web analytics service provided by Google Ireland Limited. Google Analytics uses cookies to help us analyse how visitors use the website. The information generated (including device and usage data) is transmitted to Google LLC in the United States; this transfer is safeguarded by Google LLC’s certification under the EU–US Data Privacy Framework. Google Analytics 4 does not log or store individual IP addresses. For more information, see Google’s privacy policy at https://policies.google.com/privacy

Data processing is based on Art. 6 (1) (f) of the GDPR. We, as website operator, have a legitimate interest in protecting our site from abusive automated crawling and spam.

Last updated: 11.06.2026