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Audria is launching, initially bringing together three of the Nordics’ leading property services companies – Newsec, Avy, and Sveaviken PM – into a shared platform with a strong tech and AI agenda. With operations in seven markets across Northern Europe, 2,500 employees, and a managed real estate portfolio worth more than €100 billion, Audria is, from day one, one of Europe’s leading players.
The companies will continue to operate under their own brands and management teams with maintained operational independence. As part of Audria, they gain resources to invest in technology, AI, and new services – thereby helping shape the future of property services.
“Real estate is facing a decisive shift where AI, digitalization, and changing customer behaviors are rapidly reshaping the playing field. With Audria, we are building a platform to play an active role in that transformation. We stand on a solid foundation of well-established businesses while gaining the scale needed to invest in and shape the property services of the future,” says Björn Annwall, CEO of Audria.
Over the past year, Audria has been built on a solid foundation consisting of three leading companies across different parts of the real estate sector. The ambition is to accelerate the development of data-driven and scalable services in an industry where digital maturity has long been limited – and to expand further internationally.
“We are building a company where technology is an integral part of the business from day one. The combination of entrepreneurial-driven operations and long-term owners creates something unique in the European market,” says Anders Lönnqvist, Chairman of the Board of Audria.
The initiative is backed by Fidelio and Pejoni as joint owners, together with employees in the businesses. The ownership structure ensures long-term commitment and close operational involvement.
Fidelio is a Swedish investment company with international presence, with portfolio companies including Vimian, Odevo, and KEYTO. Pejoni is the family office founded by Newsecs founder Urban Edenström. Together, the owners share a long-term ambition to drive the transformation of the real estate industry through technology and new business models.
Björn Annwall, with a background in senior positions at McKinsey and Volvo Cars, takes on the role of CEO in connection with the launch.